
Welcome

Hi, I’m Matt, and I live in Conil de la Frontera, where the Atlantic drapes itself along El Palmar, Los Bateles, and Fuente del Gallo in long, unbroken breaths. Those waves feel worlds away from the sharp, ice-bitten water of Porthcawl in South Wales where I first learned that the sea can quiet every kind of noise.
Art has always followed me, or perhaps I’ve always followed it — from the low thrum of basslines played in half-lit rooms as a kid, to the near-mythic chase for a Michelin star in a small pub kitchen where I cooked dishes resurrected from centuries-old traditions using cutting edge processes. I’ve spent my life
trying to give beauty a form, whether on a plate or through strings vibrating under my fingers.
But the sea was the one constant thread, the place where I found clarity simply by holding a board under my arm and running toward the shoreline.
And yet, something felt wrong: gliding over an ecosystem already bruised by human plastic while standing on a board carved from the same harm. So I began shaping something different — something that honoured the water rather than borrowed from its wounds. Boards that were as considered as my dishes, as expressive as my music. Boards that moved like art in motion.
And out of that came a Theory.
And the Theory became a way of building.
So, That’s the Theory.
Welcome to our bespoke surfboard shop! Every surfboard is made to order, guaranteeing you receive exactly what you want. Our lead times are 4-6 weeks, excluding delivery, we also maintain a stock as we are consistently building in the workshop.
Select from natural fibers like flax or basalt, finish with bio epoxy or hard wax oil, adapt your rails with traditional wood or NL20 Cork even add solid block nose or tails for enhanced ding protection.
If you have any questions or need guidance, let’s chat and create your dream board together!
Short
Our shortboards are perfect for maneuverability and speed. Designed for performance, they help you catch those quick waves while maintaining control and stability.
Mid
Mid-length boards provide the best of both worlds, for all waves and suitable for every surfer. Enjoy the versatility and maneuverability that adapts to style and conditions. Elevate your ride with a mid-length board!
Long
Built for endurance and glide, our longboards offer a classic surfing experience. Ideal for all skill levels, they provide a smooth ride and excellent stability on the water.
Fish
Our fish boards are unique and versatile, allowing for quick turns and dynamic movements. They are designed to excel in small to mid-sized waves.


My Custom Build Range

BellyBoards

Introducing our handcrafted boards made with sustainable birch marine plywood. Each board undergoes a unique process where steam is applied, and a nose is added using our Ladder Press, then allowing it to relax into its new form.
Carefully hand-cut to size using a classic template, these boards can be finished in a stunning eco acrylic paint or left naked to showcase the natural beauty of the birch. Finally, they are sealed with several coats of Rawseed oil for added protection and durability.
Dimensions -
Weight -
Finish -
121cm tall x 30cm wide x 0.9cm thick.
2.5kg
Naked or Painted, finished with raw linseed oil


Paipo

Introducing our handcrafted paipos, Polynesian ancestors of bellyboards, made from sustainable paulownia wood sourced right here Spain.
Thicker and wider than traditional bellyboards, our paipos offer a bodyboard-like experience with a unique design that enhances your riding characteristics. Each board is meticulously handaped with solid 15mm paulownia and features hand-channeling for extra grip, and sealed with raw linseed oil.
Experience the thrill of effortlessly shooting towards the beach with every wave, all while being eco-friendly and free from harmful plastics.
Dimensions -
Weight -
Finish -
120cm tall x 34-31cm tapered width x 1.5cm thick
1.5kg
Naked or Painted, finished with raw linseed oil
The Theory of Paipo - Bellyboards
Before shortboards and longboards, before performance metrics and complexity, there was the bellyboard — pure glide, pure joy, pure connection.
The theory: strip surfing back to what matters most — speed, flow, and fun.
A bellyboard asks nothing of you except to enjoy the wave.
The simplest boards often reveal the deepest truths.
My Vision
Sustainably grown Paulownia wood instead of foam.
Hard wax , Linseed oils, bio epoxy instead of polyester resin.
Boards designed to last years, not seasons.
Processes that honour the environment rather than harm it.
The sea gives endlessly...The theory is to give back.
Why Me
Committed to sustainability and quality, we only use eco-friendly materials, ensuring that our boards not only perform beautifully but also contribute positively to the ocean and environment.

In The End…
The brand is called Theory because every board starts with one:
A theory about materials.
A theory about the sea.
A theory about joy, simplicity, and respect.
Handmade. Wooden. Sustainable.
Boards with presence. Boards with purpose.
Boards that feel as good as they ride.
This is Theory... A better way to build for the ocean


The Theory of it all...
It begins with a belief: the ocean deserves equipment made with the same integrity as the waves themselves.
Nothing rushed. Nothing synthetic for the sake of convenience.
Just honest materials, thoughtful craft, and a deep respect for where the board will live.
Most people go to the sea to escape.
We go to understand it — its rhythm, its patience, its power.
That’s the theory.
⸻
The Theory of Wooden Surfboards
Surfing started with wood.
Before industry, before foam, before mass production — there was craft, weight, flow, and connection.
The theory is simple:
When you choose wood, you return to surfing’s true feel.
A board that moves with intention. A glide shaped by nature, not chemicals.
Something alive beneath your hands.
⸻
The Theory of Paulownia
Lightweight. Stable. Naturally saltwater-resistant.
Strong without heaviness. Beautiful without excess treatment.
Sustainably grown.
The theory: use a material that works with the sea, not against it.
Finished with natural fibres, Basalt and Flax, bio epoxy resins, hard wax oils, each board keeps its purity — tactile, durable, and breathable.
If the ocean could choose a timber, it would choose paulownia.
⸻
The Theory of Handmade
Machines can replicate.
Hands can interpret.
Hand-shaping a board means responding to the wood’s character, reading its grain, and adjusting in ways no machine can sense.
No two boards are ever identical — each one carries its own quiet signature.







